https://insidebigdata.com/tag/customer-360/ Your Source for AI, Data Science, Deep Learning & Machine Learning Strategies Wed, 19 Oct 2022 15:18:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 136462205 https://insidebigdata.com/white-paper/why-crm-and-data-warehouses-fail-with-customer-360/ https://insidebigdata.com/white-paper/why-crm-and-data-warehouses-fail-with-customer-360/#respond Thu, 19 Nov 2020 18:41:25 +0000 https://insidebigdata.com/?post_type=wpdmpro&p=25282 This whitepaper from our friends over at Profisee explains why achieving a complete view of the customer is so difficult and how customer relationship management (CRM) systems and data warehouses, especially in the  insurance industry, do not manage customer-related data well. The core elements of this type  of data fall into a discipline called Master Data Management (MDM).]]> 0 25282